Product design is a creative field that is currently experiencing a boom. It is usually an activity focusing on the creating of useful or merely decorative objects, which manage to stand out due to their shapes, new utilities or unusual materials. The success of many of these products is not down to chance, since they are the result of a process of research and study, creative labour that must respond to a specific purpose.
“Our brand, Vasûs, was born two years ago, because we saw that there wasn’t a business or production network within the field of object design. The main idea was to create a specific design brand for containers, which covers all kinds of pieces to go on a table or a shelf, and which also function as a decorative element with a practical idea,” says Ignacio Hornillos, designer and creator of Vasûs.
The interests of Ignacio and his partner, Chilean designer Abel Cárcamo, lie in the domestic, in the small and medium scale of spaces, and in anything to do with human actions. A world that covers everything from the architecture of the home, to furnishings, to decorative objects. From this premise came their two most important works, Tabs and GlassCut. Both are objects in which the design filters artisan techniques through a formal innovation, drinking from the cultural and regional influences of Italy, Chile and Spain.
“Vasûs seeks to position itself in the market of product editing, but with the techniques of the old masters of the materials, giving origin and power to our objects.”
“We believe,” says the designer, “in the specific, in the material, and in historical revisionism to enable us to create new domestic objects. “Vasûs seeks to position itself in the market of product editing, but with the techniques of the old masters of the materials, giving origin and power to our objects.”
The first in the series, Tabs, is a small collection of containers made using the artisan techniques of Chilean masters, in which embossed bronze is manipulated through existing moulds, and the design of new wooden covers creates a new use for this delicate object.
The second series, perhaps the one with the greatest impact after its exhibition in the Madrid competition for new design, Producto Fresco 2017, came from research into glass, specifically its form and cut. The project, carried out in collaboration with the Royal Glass Factory of La Granja, comes from old moulds from the 18th century with a new cut, diagonal, curved or straight, infusing them with modern design and making them more contemporary.
This article is also available in Español