A must-visit for anyone wanting to discover the latest thing in Paris, this store/bookshop/exhibition space offers the very best in furniture and the latest emerging brands in French design, as well as a selection of educational games for kids which you won’t find anywhere else. The numerous pieces for sale come from all kinds of creators, from graphic designers to new furniture producers to curios. Hervé Matine and Setareh Farsi are the two design visionaries behind this project.


When this shop first opened its doors in Brooklyn in autumn 2013, the owners’ intention was to create a space in which independent creators and artisans could sell their products. Now, three years later, Primary Essentials has a catalogue of unique products that many other shops in the city could only dream of stocking.

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