“A new concept of comfort applied to a chair in which all the superfluous elements are obviated, while still maintaining some design standards that have been long established.” This is how the architect and product designer defines his work in “La Poltrona” (Easy Chair); a design in which the Italian creative takes a look back at the work previously carried out by the Italian masters of design. “I am very observant, and to bring this work to life I consulted many original documents that talk about design, as well as the projects of many great names in history, such as Parisi, Buffa or Ponti,” he says.
“La Poltrona” is, in Mauro’s words, a good design that respects and emphasizes the materials with which it is made, meaning it is perfect for inclusion in a traditional production system and which also reveals a huge creative charge. Also vital to this final result is the working method that the architect employs, which also does not depart from traditional methods. It also responds to a specific dynamic and methodology.
“Design in general is madness, it’s like a spark that can ignite at any moment and before which I have to make numerous decisions”.
This is articulated in several stages during which the designer gathers information, analyses it and shares it, even with friends, to test what the public reaction would be and learn how it would be accepted. Finally, La Poltrona becomes furniture. “Design in general is madness, it’s like a spark that can ignite at any moment and before which I have to make numerous decisions. It’s always a new experience and a continuous learning process, sometimes with mistakes, but I always get something new and productive from it,” he says.
Conscious of the enormous weight of tradition and a good finish that the term “Made in Italy” carries, Mauro embraces the qualities of a well-executed product. “I know that the customer type for these sorts of articles is hidden in a very specific niche. It’s a buyer who likes handmade, refined and well finished products. In this case, the components that are part of the furniture structure have been created within a 50 km radius of my studio-laboratory, allowing me to have absolute control of the entire work process,” he says.
“I know that the customer type for these sorts of articles is a buyer who likes handmade, refined and well finished products”.
Initially created for the SaloneSatellite 2018, La Poltrona had a huge impact on producers visiting the Milan Fair and was one of the designs selected for a limited time restricted sale at the La Rinascente department store in Milan.
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